CASE STUDY / Website design, tailored ecommerce & ongoing digital support

Pauls Malt.

A tailored trade ecommerce platform for one of Britain’s leading malting names.

Pauls Malt website project

British malting and tailored ecommerce

Part of the Boortmalt family, Pauls Malt supplies the brewing and distilling industries. Clik redesigned the website to bring its heritage, product range and approach to malting into a clear, contemporary presentation.

The work extended well beyond the public-facing website. Clik developed a tailored ecommerce experience around the way Pauls Malt works with its trade customers, bringing product information, customer access and commercial requirements into one manageable WordPress platform.

Approved customers can sign in to access pricing assigned to their account. This supports individual commercial arrangements while ensuring that sensitive trade prices are not displayed to the general public.

Straightforward navigation connects products, processes and sustainability information across desktop, tablet and mobile. Ongoing maintenance and technical support keep the ecommerce platform aligned with the business as its products and customer requirements evolve.